Choose The Job Before The Tool
Start with the bottleneck, desired outcome, and role instead of bouncing between ChatGPT, Claude, Gemini, and whatever launched this week.
● Free live Masterclass · August 13
📼 Your First AI Hire
Build Your First AI Employee. Then Put It To Work.
Watch Chris turn a real business bottleneck into a trained AI teammate that can build, organize, and finish useful work without erasing your voice or judgment.
× You do not need another pile of prompts.
× You do not need to become a developer.
× You do not need to automate everything.
→ You need one clear role, the right business Kontext, and guardrails that keep you in control.
◉ What you will see live
- Choose the right first role
- Train it with the SKI Formula
- Build a client-attraction page
- Shape a useful business tool
- Set human approval guardrails
- Deploy one working system
The live build01 02 03 04 05 06
📼 Modeled on real business work
Here’s Exactly What You’ll Watch Happen.
No slideshow full of abstract AI theory. You will see the job move from a vague request to reviewable work with a real finish line.
Build A Client-Attraction Page
Compare “make me a landing page” with a trained AI Employee working from a buyer, offer, brand, conversion path, and quality standard.
Shape A Useful Business Tool
Turn a service bottleneck into a practical application or workflow that helps the business attract, serve, or operate more effectively.
Keep Human Judgment In Charge
Install approval rules so the AI supports your expertise and voice instead of publishing, sending, or spending without permission.
Train It With SKI
Give the role Skills, Kontext, and Instructions plus guardrails so it can stop discussing the job and start finishing it.
Ask Your Questions Live
Bring one business bottleneck. Chris will use the live Q&A to help you identify the right first role and next move.
🎁 Plus live Q&A: no prerecorded answers and no generic “just use this prompt” advice.
⚠ Warning: tool hopping detected
The Tool Is Only Part Of The Hire.
Most mediocre AI output is not proof that AI cannot do the work. It is proof that the role has no operating environment.
▰ The SKI Formula
Skills define what it can do. Kontext combines the active context with your Company Brain knowledge. Instructions are what you say plus the guardrails that keep the work under human control.
📼 One live Masterclass · One useful teammate
Here’s What You’ll Build In Your Head Before You Build It In Your Business.
Tape 01ChooseFind the job
Choose The Right First Role
- Find the work costing time, consistency, follow-up, or opportunity
- Define one result and one finish line
- Match the job to the right AI environment
★ Outcome: one useful role, not twenty disconnected ideas
Tape 02TrainInstall SKI
Give The AI Employee An Operating Environment
- Add the Skill for the exact work
- Supply active context plus Company Brain knowledge
- State the instructions and approval guardrails
★ Outcome: work that fits your company instead of generic AI slop
Tape 03DeployFinish the work
Connect It To A Real Business Lane
- Attract: content, pages, outreach, follow-up
- Serve: onboarding, resources, client tools
- Operate: research, documentation, reporting
★ Outcome: one trained teammate producing reviewable work
ROLEClient Attraction Builder
STATUSReady to deploy
SKILLSCampaign page build + QA
KONTEXTBuyer + offer + Company Brain
INSTRUCTIONSBuild, test, stop before publish
OUTPUTReviewable working artifact
> human_approval_required = TRUE_
● The shift
Stop Asking AI Questions. Start Giving It A Job.
The goal is not to automate your entire business overnight. It is to build one teammate with one responsibility, the right knowledge, and a clear boundary around what only a human should decide.
One owner. One bottleneck. One useful first hire.
Who it’s for
▣ A practical fit check
This Is For You If...
- You run an owner-led service business or small team.
- You already use AI, but the output is generic or unfinished.
- You have real expertise that should become useful pages, tools, content, or systems.
- You want AI to support your judgment instead of replacing it.
- You want one useful first role before buying more software.
- You are willing to give the AI knowledge, context, instructions, and review.
You do not need a large team, an IT department, or coding experience. You do need a real business problem worth solving.
🏆 Your guide
Built From Real Client Work, Not AI Theory.
Co-founder · Chief Product OfficerChris Iglesia · Truly Authentic Marketing
AI Employees That Support Growth, Service, And Operations.
Chris co-founded Truly Authentic Marketing to help owner-led businesses turn real expertise into client-attraction systems and useful business infrastructure. The work connects Company Brains, AI Employees, websites, applications, CRM, and automation to outcomes the business can actually use.
Company BrainsAI EmployeesWebsites + applicationsHuman approval guardrails
🗣 Real TAM client wins
Systems That Move Real Businesses Forward.
These are verified TAM client outcomes. They are not promises of your results.
★★★★★
“I love having everything in one place and my new website!”
Brought in 31 new patients in her first three months with a new website paired with a 24/7 system that captures, qualifies, and follows up with leads.
— Uzma Zakir, RPH · BloomHigher★★★★★
“I love using Product Champ for my events… collect money upfront.”
Now gets paid upfront on every booking through a connected path that qualifies leads, answers questions, and collects payment before the call.
— Fran Dunn · Essentially Fran● What you leave with
A Clear First-Hire Decision, Not Another Folder Of Prompts.
- The first business role worth building
- The exact difference between a tool and an AI Employee
- The SKI operating environment that changes the output
- A practical Attract, Serve, or Operate deployment lane
- Human approval rules that keep you in control
- A next move you can act on after the session
❓ Questions
Everything You Need To Decide.
Do I need to be technical or know how to code?
No. This is built for business owners. We start with the role, outcome, knowledge, and guardrails before discussing any tool.
What if I already use ChatGPT, Claude, Gemini, or another AI tool?
Perfect. The class shows how to stop treating the tool like a chat box and start training it for a defined job.
Will this replace me or my team?
No. Your expertise, relationships, judgment, voice, and approvals stay in control. The AI Employee handles defined work inside the guardrails you set.
When is the live Masterclass?
Thursday, August 13, 2026 at 6:00 PM Eastern. It is an online live event.
Will there be a replay?
Plan to attend live. Replay access is not guaranteed, and the live build and Q&A are where the class becomes specific to the people in the room.
Is the Masterclass really free?
Yes. The live training is free. Chris will explain an optional guided implementation path at the end for owners who want help building and deploying their first AI Employee.
● Thursday, August 13 · 6:00 PM Eastern
Stop Collecting AI Tools. Build Your First Teammate.
See the work happen live, bring one real bottleneck, and leave knowing what your first AI Employee should actually do.
Build My First AI Hire ▶