The Copy-Paste Loop
You explain your business in one chat, get a generic answer, paste it into another tool, and still rewrite the whole thing yourself.
Free Live Masterclass • Thursday, August 13 • 6:00 PM Eastern
Your First AI Hire
Build An AI Employee That Helps You Attract Clients, Serve Them Better, And Run Your Business With Less Chaos.
By the end of this free live masterclass, you will have a clear first-hire plan: one role, one useful business job, and a way to train it. Then you will see how that AI Employee can help create a website, app, workflow, or business system that attracts clients, serves them better, or makes your company easier to run.
Your Masterclass OutcomeOne AI Employee role. One first business job. One clear deployment plan.
Watch Chris Build The Plan Live
- Choose the right first role
- Define one useful business job
- Train it with the SKI Formula
- Set human approval guardrails
Does this feel familiar?
You Tried AI. It Still Left You With The Work.
The problem is not that you missed the newest tool. The problem is that none of those tools was trained for a clear job inside your business.
The Blank-Screen Reset
You return the next morning and the tool has lost the thread. Now you are rebuilding the context instead of moving the work forward.
The Unfinished Tool Pile
The website needs copy. The app idea is sitting in a note. The follow-up system is half built. More software has not fixed the bottleneck.
The Founder Bottleneck
Every draft, answer, decision, and approval still comes back to you because the AI was never given a role, process, or guardrails.
You do not need another random AI subscription.
You need one AI Employee with a clear job, the right business knowledge, and instructions for what good work looks like.
The Live Build1 2 3 4
Watch the method, not another slide dump
From One Business Bottleneck To One Useful Piece Of Work.
Chris will build the operating environment in front of you so you can see what changes when an AI tool is given a real job.
Choose The Job
Start with one painful, repeatable task tied to attracting, serving, or operating.
Train With SKI
Give it the right Skills, business Kontext, and clear Instructions with guardrails.
Put It To Work
Use the trained AI Employee to move a real website, application, workflow, or system forward.
Review Before Release
Keep the owner in control of claims, client communication, publishing, spending, and final decisions.
SKI means: Skills are what it can do. Kontext is Context + Knowledge. Instructions are what you say to it plus the guardrails.
Live Attendee BonusAttractLead intake, assessments, quote requests, calculators, and booking tools. ServeOnboarding tools, client portals, resource hubs, and client-facing workflows. OperateChecklists, reporting tools, internal systems, and repeatable team workflows.
Stay Through The End. Take Home The Business App Builder Skill.
Use this adaptive skill to turn one business need into a planned application for your own industry, without starting from a blank prompt.
You must attend live and stay through the end to receive it.The Business App Builder Skill is not included with the replay.
Save My Seat + Unlock The SkillWhat you will leave knowing
Leave With One Role, One Job, And One Clear First-Hire Plan.
You will not leave with another list of AI tools to research. You will know which role to start with, what useful job to assign, how to train it with your business knowledge, and where human approval belongs.
- Which business job your first AI Employee should own.
- How to stop generic output by supplying usable Kontext.
- How the SKI Formula turns a chat into a trained work environment.
- How to map the work to Attract, Serve, or Operate.
- How to review and approve work before it reaches a client or the public.
- How live attendees can use the Business App Builder Skill after the class.
Who This Is For
You belong here if...
You Have Real Expertise But No AI System Around It.
- You own a service business, practice, agency, consultancy, or local company.
- You have tried AI but the answers still feel generic or inconsistent.
- You have a website, app, workflow, or client system you keep putting off.
- You want AI to support your judgment, not replace it.
Skip this if...
You Want A One-Click Autopilot With No Human Review.
- You want fake authority, invented proof, or AI making binding decisions for you.
- You expect one prompt to replace business strategy and subject-matter judgment.
- You are collecting tools instead of choosing one useful job to complete.
This is a build-with-control masterclass, not a “let the bot run the business” pitch.
Your Guide • Chris IglesiaBuilt from real implementation work
Chris Helps Owners Turn Expertise Into Systems That Actually Get Used.
Chris Iglesia is the co-founder of Truly Authentic Marketing and a certified digital marketing specialist and generative AI leader.
His work spans websites, SEO, advertising, social media, CRM systems, custom applications, and AI Employees built around the owner’s real business knowledge.
He teaches the same way he works: choose a useful outcome, build it in the open, test it, and keep people in control of the decisions that matter.
Websites + FunnelsAI EmployeesCustom AppsMarketing Systems
Verified client feedback
What Clients Say About Working With Chris.
★★★★★
“Chris is very creative, diligent, knowledgeable and thorough.”
Allyson Nadiani • Regenerative Health & Wellness
Verified in the TAM Company Brain★★★★★
“Chris & ToniMarie... they made all my digital dreams come true.”
Michael Burgio • Burgio Sousa Group
Verified in the TAM Company BrainQuestions before you register
Everything You Need To Know.
Is this beginner friendly?
Yes. You do not need coding experience. Chris will explain the business logic, training method, and approval process in plain language.
Is this just another prompt class?
No. Prompts are one small part. The class shows how a clear job, Skills, business Kontext, Instructions, and guardrails work together so the AI Employee can produce more useful work.
Will I build an entire production app during the class?
You will see the complete planning and build method demonstrated live. A production app can still require hosting, data, integrations, testing, security, and human review. The class does not promise every attendee will ship a production app during the broadcast.
Do I need to buy another AI tool?
No purchase is required to attend. Chris will show a method that can work across modern AI environments. Specific production projects may still require software, hosting, integrations, or other services.
Will there be a replay?
The teaching may be made available by replay to registered attendees. The Business App Builder Skill will not be included with the replay. Attend live and stay through the end to receive it.
Is the masterclass free?
Yes. Registration is free and no payment is required to reserve your seat.
One role. One job. One clear deployment plan.
Know Which AI Employee To Hire. Know The First Job To Give It.
Join Chris live on Thursday, August 13 at 6:00 PM Eastern. Stay through the end to unlock the Business App Builder Skill.
Save My Free Seat